How would you like to get [BENEFIT]
without [PAIN] in just [TIMEFRAME]?

Even if you’re [DISADVANTAGE 1] or [DISADVANTAGE 2]

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We are expected to [ACHIEVE DIFFICULT TASK] if we want to [GET RESULTS AND BENEFITS] but [REASON WE CAN’T GET IT].

We’ve all been there…

We can’t afford to let this continue!

Here you need to briefly explain what life will look like if they don’t solve this problem fast. What are the consequences of ignoring the problem? Be detailed and avoid vague statements. Speak from personal experience or from your previous customer’s experience so it’s more believable (E.g “I knew that if I didn’t find a solution fast, I’d be another $20k debt by the end of the year and my wife would probably start thinking about leaving me and taking the kids with her. I had to act fast.”

That’s when I discovered [DESCRIBE THE ‘AHA’ MOMENT THAT LEAD TO YOUR SOLUTION] 

As someone who also struggled with [PROBLEM], I know how difficult it can be to [ACHIEVE RESULT].

I know how it feels to [DESCRIBE 2-3 OF THEIR BIGGEST PROBLEMS THAT RELATE TO YOUR SOLUTION].

For years, I felt [DESCRIBE HOW THE PROSPECT MIGHT FEEL EMOTIONALLY ABOUT THE PROBLEM].

 

Over the past few [WEEKS/MONTHS/YEARS] I’ve been able to find a better way to [GET RESULT], but without [USUAL PAIN] and [FASTER/EASIER/MORE AFFORDABLY, ETC]

Introducing [YOUR PRODUCT]